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Child smiling while putting trident gum into his mouth.

Introduced: 1964

Trident is the number one chewing gum brand in the world! Trident transformed the gum industry as it was the first patented sugarless gum with three enzymes to combat the formation of tartar on teeth! From that point on, Trident became a household favorite.

Quick Facts

Tri + dent

Trident's brand name is derived from "tri" (3 ingredients) and "dent" (dentist/teeth).

70

Trident is sold in more than 70 countries

First in space

Trident was the first gum in space (1964) and has been on every Space Shuttle mission since 1981.  

History

Black and white photo of original trident gum packaging from 1964.

1964

Trident Original flavor is available nationally in the U.S. beginning in November. It is the first nationally distributed sugarless gum product, the first patented sugarless gum in the category, and the first product promoted as not causing tooth decay.

Dentists ad from 1965 stating No saccharin, 4/5 dentists surveyed recommend sugarless gum for their patients who chew gum.

1965

世界杯投注Trident captures about 40 % of the sugarless gum markets after its famous campaign: "4 out of 5 dentists surveyed would recommend sugarless gum to their patients who chew gum.”

1972 package of trident sugarless gum - bubble gum flavour. Pink and white packaging that states "does not promote tooth decay"

1972

Trident is the number one sugarless gum in the U.S.

1999 ad of trident advantage gum pack with "Gum, give me strength" written in bold font above package of gum.

1999

世界杯投注Trident Advantage is introduced with Recaldent, a proprietary ingredient clinically proven to strengthen teeth.

2001 package of trident white gum. blue and white design scheme. Peppermint flavour.

2001

Trident White, a sugarless gum with a unique technology to help whiten teeth, is introduced in the U.S.

Mother and son smiling at each other while son eats a trident gum piece.

2004

Trident celebrates its 40th anniversary. That’s 4.5 billion sticks or 17 million pounds of gum!

1964

1965

1972

1999

2001

2004

Additional Resources